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The Rise in Popularity of Aloe Vera Products in the Beauty Sector

When it comes to the beauty sector, the rise in popularity of aloe vera products is quite evident now more than ever. In fact, it seems like more and more products are including this vital ingredient in their cosmetics, lotions, serums, gels, creams and other beauty products. According to data from Future Market Insights (FMI), the use of extracts from this plants rose by 6% from 2015 to 2016. The report further reveals that cosmetics sector is the largest consumer of aloe vera and it’s estimated that the market share of this ingredient will rise to 45% in the coming years making it among the key cosmetic ingredients.

Why are becoming Aloe Vera Products more Popular?

The growing use of Aloe Vera in beauty products is changing the cosmetics industry in many countries including Germany. The plant which has been grown for centuries all over the world is revered for its medicinal, therapeutic, and nutritional values. A closer observation shows the following reasons as being behind the rising popularity:



The modern customer is turning away from synthetic products and embracing natural and organic products. Aloe Vera is perceived as one of the best alternatives and according to research, it contains between 18 to 22 amino acids, antioxidants, minerals, vitamins and more. Using it helps improve immunity hence preventing diseases and infections.

High Performance:

Aloe Vera is ranked as the best ingredient when it comes to high performing beauty product. It contains as many as 75 nutrients that contribute to healthy, smooth, flawless and well-nourished skin. The vital ingredients are found in gels, creams, lotions, shampoos, facial masks, towels, wipes for adults, children’s and babies.


Leading products use natural and organic aloe vera extracts so as to assist in stimulating the body’s natural mode of working without any interference. Aloe vera is revered for its anti-inflammatory, anti-bacterial, anti-oxidant, and anti-fungal properties and helps in regenerating skin cells, removing toxins, combating free radicals and environmental factors.

Finding the Right Product

It’s true that the rise in popularity of aloe vera products is attributed to its many nutritional, medicinal and therapeutic benefits. The natural product enhances metabolism, boosts immunity, assists in skin cell regeneration and eradicates free radicals that accelerate aging. It also protects the skin from environmental factors, cleanses the skin and combats many ailments. Nonetheless, the products won’t work overnight and you need to be patient and follow the right process. It’s critical to use products from a reliable and trustworthy source to avoid slow progression or side effects.


Aloe Vera products are ranked among the best in the cosmetics and beauty industry. This ingredient is famed for its effectiveness, safety, long-lasting effects and user-friendly nature. However, not all products containing the ingredient will be safe and it helps to go for products that contain the right volume to experience the positive effects. An observation of the market reveals that the best products contain at least 30% aloe vera.

If the latest trends are anything to go with, then the rise in popularity of aloe vera products is bound to continue.

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